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The most popular AI image and video generator might surprise you – here’s why people use it

The most popular AI image and video generator might surprise you – here’s why people use it


Elyse Betters Picaro / ZDNET

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ZDNET’s key takeaways

  • A survey discovered many customers choose Gemini for creating pictures.
  • It dominates each private and enterprise use. 
  • Use instances for AI pictures and video differ broadly. 

By now, there is a excessive probability that you’ve got used Google Gemini, Midjourney, or Steady Diffusion for AI picture era, or Google Veo, Kling, or MiniMax Hailuo for AI video creation. However which is the most well-liked, and why? 

The Synthetic Evaluation’s State of Technology survey polled 300 builders and creators to know private and enterprise use of AI-powered picture and video creation. At a look, 74% of respondents use Google Gemini for picture creation, adopted by OpenAI’s GPT Picture (64%) and Black Forest Labs’ Flux (37%).

Additionally: Gemini is gaining fast on ChatGPT in one particular way, according to new data

Google Gemini continues to steer each private (77%) and enterprise (68%) use for AI picture creation, and Google’s Veo was the best choice for AI video creation for each private (67%) and enterprise (72%) use.

Standard makes use of 

The survey means that utilizing AI to generate pictures is extra well-liked than utilizing it to create movies, and that utilizing AI-generated pictures and movies for private use is extra widespread than for enterprise functions. Surveyed respondents use AI-generated pictures for private use by integrating them into their artistic workflow (53%), whereas 39% of respondents use AI-generated movies for a similar purpose.

Out of surveyed organizations, 44% use AI-generated picture creation of their manufacturing workflows, and 39% use AI video turbines for a similar purpose. 

Additionally: Are Sora 2 and other AI video tools risky to use? Here’s what a legal scholar says

In accordance with the survey, AI picture and video creators who create content material for private use primarily generate AI pictures for “small, one-off creations” (81%), and 77% use AI movies for a similar purpose. Nonetheless, extra respondents who use AI picture and video turbines for private use choose AI video turbines for “storyboarding, particular results, and short-form promotional clips” (63%), in comparison with AI-generated pictures (52%).

Surveyed organizations choose AI video turbines for promoting functions (55%), in comparison with utilizing AI picture turbines for a similar function (42%). Relating to which AI picture and video fashions to lease organization-wide, surveyed organizations cite higher-quality outputs (82%), correct immediate adherence (73%), and decrease complete value (55%) as essentially the most important drivers behind their alternative of AI picture generator. 

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Work and play

As AI use turns into more and more widespread all through private, on a regular basis duties and the office, extra analysis can present who the winners are and why. For private use, individuals make the most of AI picture, video, and textual content turbines to create customized art work, promotional movies, and to help with duties resembling homework, recipe preparation, or drafting textual content messages.

Additionally: The best AI image generators of 2025: Gemini, ChatGPT, Midjourney, and more

Within the office, organizations depend on corporations like Google and Microsoft to deploy AI agents, growing productiveness by automating assembly scheduling, helping developer workflows, and producing real-time assembly notes. 





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