Musical artist Drake made a lyrical reference to Bitcoin (BTC) in a brand new track launched on Saturday titled “What Did I Miss?”
The hip-hop artist beforehand wagered $1 million in BTC on the result of the 2022 Tremendous Bowl, the championship American soccer sport, between the Cincinnati Bengals and the Los Angeles Rams.
Drake’s reference to Bitcoin, and the hallmark volatility of the supply-capped asset, seems within the first verse of the song:
“I have a look at this shit like a BTC, might be down this week, then I am up subsequent week. I do not give a fuck if you happen to love me. I do not give a fuck if you happen to like me. Askin’ me ‘How did it really feel?’ Cannot say it did not shock me.”
References to Bitcoin in songs, long-running television shows, and different common artwork types sign the digital asset is rising in reputation, because it breaks into mainstream tradition and inches towards mass adoption.
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When will Bitcoin mass adoption lastly occur?
In 2022, Bitcoin mining {hardware} supplier Blockware predicted that global adoption would hit 10% by 2030. The corporate primarily based its forecast on the adoption curve of earlier paradigm-shifting applied sciences together with cars, electrical energy, and the Web.
River, a BTC monetary providers firm, launched a report in March 2025 displaying that roughly 4% of the global population holds BTC, and the digital forex nonetheless accounts for lower than 1% of its complete addressable market when it comes to adoption.
The report additionally discovered that developed nations tended to have greater charges of adoption than growing nations.
Institutional Bitcoin adoption has been a significant theme of the present market cycle, with corporations like Technique and Metaplanet reorienting themselves to develop into Bitcoin treasury corporations.
Different establishments have taken on small quantities of Bitcoin to guard their company reserves from inflation, hedge towards geopolitical dangers, and shield towards the fragmentation created by de-globalization.
Bitcoin funding autos, together with exchange-traded funds (ETFs), have been main drivers of institutional and retail exposure to Bitcoin, which take away the technical barrier to entry of self-custody and onchain transactions.
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