ZDNET’s key takeaways
- The Pixel 10 has formally launched with a beginning worth of $799.
- With a three-camera system, Google Tensor G5, and improved battery life, it is Google’s finest base mannequin smartphone but.
- The primary and ultra-wide cameras have been downgraded with the intention to match the brand new telephoto.
aug / 2025
Google’s entry-level flagship Pixel has confirmed to be a succesful smartphone, with simply the suitable specs and options to please the lots. So after I converted to the most recent mannequin, the Pixel 10, I wasn’t anticipating to be wowed. After per week of use, nonetheless, I stand corrected.
With the Pixel 10, Google stored its modern design, whereas including {hardware} upgrades that may enhance customers’ on a regular basis experiences in refined — however significant, Google hopes — methods. These embody an improved battery, a brand new telephoto lens, and Pixelsnap: Android’s model of MagSafe.
Additionally: I tried every new AI feature on the Google Pixel 10 series – my thoughts as an AI expert
But, the Pixel 10’s suite of AI options, powered by the Google Tensor G5 chipset, is the guts of what makes the smartphone stand out. Regardless of the upgrades, the Pixel 10 retails for a similar worth as its predecessor: $799.
I have been utilizing the Pixel 10 daily since Jimmy Fallon put it down on the Made by Google stage. Let’s decide if these upgrades are important sufficient to warrant an improve from the earlier fashions.
Specs that will not go away you wanting extra
I like a Goldilocks analogy, and it is particularly related right here. When a product is completed effectively, it will not go away you eager for extra. Such is the case with the Pixel 10’s efficiency.
The shape issue is sort of an identical to its predecessor, with rounded corners, aluminum sides, and a clean Corning Gorilla Glass Victus 2 again (additionally on the entrance). The digital camera bar, 6.3-inch Actua show, and related weight (simply 0.2 ounces heavier than final yr) all resemble the Pixel 9, however this is not a criticism. If it ain’t broke, do not repair it.
Regardless of the floor similarities, extra time with the telephone makes the upgrades extra evident. For instance, the show now helps 3000 nits of peak brightness, up from final yr’s 2700 nits. This, mixed with the 120Hz refresh fee, 2424×1080 decision, and OLED panel, makes for a brilliant, vivid show in all lighting circumstances.
A better have a look at the digital camera bar additionally reveals a brand new third 5x telephoto lens, which makes it simpler to get crisper pictures of distant objects. Whereas I sometimes wait till a lot later in a evaluate to the touch on the digital camera, I’ve to say the Tremendous Res zoom as much as 20x left me impressed. It did not sacrifice particulars when cropping carefully in on a topic, partially because of the digital camera’s Imaging Sign Processor (ISP) enabled by the brand new Tensor G5 chipset.
The triple digital camera array is comprised of a 48MP predominant digital camera, a 13MP 120-degree ultrawide, and a brand new 10.8MP telephoto lens, with a ten.5MP selfie digital camera on the entrance. According to prior fashions, the digital camera system is able to taking vibrant, detailed pictures with wealthy distinction. The expanded zoom capabilities make it extra on par with the Professional fashions, which have at all times had telephoto cameras.
Additionally: I’ve bought every flagship Google Pixel phone since the first – but 2025 has me reconsidering
One other improve, although not instantly seen, is the brand new Pixelsnap magnetic know-how, which works equally to MagSafe on iPhones. With the Pixelsnap, customers can connect magnetic equipment to the again of their telephones (together with MagSafe-compatible ones), resembling chargers, mounts, and docks.
This alone is a handy addition that you just most likely will not respect till you discover an adjunct you’re keen on. As an iPhone person, I am unable to think about life with out my MagSafe transportable chargers.
Underneath the hood, the telephone obtained some upgrades, together with a barely greater battery that Google claims lasts as much as 30 hours, up from the 24 hours on the Pixel 9. Throughout my time testing, even after regular work actions, together with taking part in music almost all day as I write, doom scrolling on social media, and texting (solely throughout breaks, in fact), I used to be in a position to not solely make it by a complete day, but additionally have some juice leftover the following morning.
Additionally: Why Google’s best Pixel 10 announcement was an iPhone feature – and I don’t mind
Lastly, the telephone’s most notable improve is the Google Tensor G5 chipset, the corporate’s most superior processor. Not solely does it help an general higher efficiency out of your telephone, together with quicker speeds, optimum battery efficiency, and higher images, however it additionally powers all the superior AI options discovered on the Pixel 10.
The Tensor G5 was designed with Google DeepMind and, consequently, optimized for on-device AI workloads. For instance, the Tensor G5 runs Google’s Gemini Nano mannequin completely on-device, giving customers optimum speeds and the peace of thoughts that their information is not leaving the system. This highly effective mannequin helps the intensive suite of AI options, which is what actually units the Pixel 10 aside.
Essentially the most baked AI options on a smartphone but
Within the period of AI, almost each telephone launch additionally features a suite of automated, machine-learning-based options. Nevertheless, in my expertise, many of those options are straightforward to disregard. With the Pixel 10, Google struck a superb steadiness, baking numerous instruments into lots of the telephone’s main features so that they are intuitive to make use of, whereas not being too overbearing.
A main instance is Magic Cue, a brand new predictive characteristic that makes use of the context of what you are doing — mixed together with your exercise throughout Google’s apps — to generate strategies in actual time for actions or data. For instance, if somebody asks me in a textual content what time our reservation is, Magic Cue “reads” it and surfaces the knowledge in order that I simply should faucet on it to answer.
Additionally: The best Android phones to buy in 2025
Whereas I can verify the characteristic works, as I examined the Pixel 10 in on a regular basis interactions, Magic Cue wasn’t intrusive, one of many issues I had going into it. I consider it extra as one thing you’ll be able to faucet into must you want it, to scale back the friction of getting to dig to search out data.
One other AI-powered characteristic I loved is the brand new Every day Hub characteristic discovered within the Uncover feed. Utilizing context from my Google Calendar and YouTube exercise, it curated a handy abstract of my day that I might be briefed on at a look as a substitute of getting to toggle between completely different apps.
The digital camera app obtained the majority of the updates, with options resembling Digicam Coach, the place the AI instructs you on the best way to enhance your shot, Add Me, which now works with much more individuals, and Auto Greatest Take, which routinely finds the perfect image with all of your topics in what Google considers the best state.
Additionally: I compared the Pixel 10 Pro to every older Google flagship model – the biggest upgrades
There are additionally a plethora of different AI options, together with a real-time Name Translation characteristic, a Take a Message characteristic, which makes use of AI to supply transcripts for missed calls, Pixel Journal immediate strategies, and even a NotebookLM integration in Pixel Screenshots.
ZDNET’s shopping for recommendation
I’ve loved my expertise with the Pixel 10 and would suggest it to most customers in search of a comparatively accessible Android, particularly if the useful AI options resonate with you. Finally, it delivers on efficiency, digital camera, battery life, and AI options, making it a robust competitor in opposition to different flagship smartphones in the identical worth vary.
You’ll be able to preorder yours now for a beginning worth of $799, with a number of telephone carriers providing extra promotions and offers. The colours embody Indigo, Frost, Lemongrass, and Obsidian, and storage sizes vary from 128GB to 256GB.
You’ll be able to sustain with my newest tales and tech adventures on social media. Comply with me on Twitter/X at @sabrinaa_ortiz and on Instagram at @sabrinaa.ortiz.
