Software program business-turned-bitcoin hoarder MicroStrategy is inspiring a bunch of firms to purchase the cryptocurrency and maintain it of their company treasuries, in a manoeuvre aimed toward boosting their flagging share costs.
Pharmaceutical firms and advertisers are amongst 78 listed firms around the globe which can be following the US group’s instance in shopping for the cash to carry rather than money, in line with information from crypto safety firm Coinkite.
MicroStrategy’s founder Michael Saylor has made bitcoin his firm’s main treasury reserve with an aggressive shopping for spree since 2020. Saylor believes bitcoin’s worth will preserve rising, saying: “We’re going to Mars.”
Having strapped its share value to the fortunes of bitcoin, MicroStrategy is now the world’s largest company holder.
Prior to now six months its share value positive factors have even outstripped these of the cryptocurrency, and its $87bn market capitalisation is sort of double the worth of its bitcoin holdings. It additionally had $46mn in money and money equivalents on the finish of September.
“Success breeds imitators,” mentioned Mark Palmer, senior fairness analysis analyst at analysis and funding banking agency The Benchmark Firm.
“Corporations which have seen their inventory battle . . . actually because their enterprise fashions aren’t notably compelling within the eyes of many buyers, they’ve opted to observe MicroStrategy’s lead,” he mentioned.
This yr bitcoin hit a report excessive above $109,000 as merchants celebrated US President Donald Trump’s promise to make the US the world’s bitcoin superpower.
In an government order in January, he arrange a working group to judge making a nationwide digital belongings stockpile, whereas the US securities regulator has made it simpler for monetary establishments to custody crypto tokens.
Saylor too has accelerated his firm’s bitcoin purchases and in November laid out an bold three-year aim to raise $42bn in debt and fairness to fund extra shopping for.

KULR Know-how, a US small cap inventory whose thermal vitality administration merchandise are utilized by Nasa and the US Navy, mentioned in December it will observe MicroStrategy’s mannequin.
“It’s undoubtedly a Michael Saylor inspiration,” mentioned Michael Mo, chief government of KULR. “I had a dialog with my board and we jumped into the bitcoin treasury reserve technique in parallel with our working enterprise.”
Mo, who plans to spend as much as 90 per cent of the corporate’s surplus money on shopping for bitcoin, mentioned he believes in “the bitcoin philosophy”.
Whereas some shareholders questioned if the brand new coverage would distract from the corporate’s most important enterprise, it additionally helped usher in a brand new set of crypto-friendly buyers, he mentioned.
KULR has since purchased 510 bitcoin, equal to about $51mn. Its shares, which had languished over the previous yr or so, had nearly quadrupled by late December, and are nonetheless up round 50 per cent because it mentioned it will purchase the cash.

Some, like MicroStrategy, are tapping buyers for funds with the intention of shopping for bitcoin. This week, continual illness detection firm Semler Scientific mentioned it had purchased 871 bitcoins for $88.5mn utilizing a convertible bond issued in January, and after monetising an funding. Its shares have soared round 120 per cent since adopting the cryptocurrency as its “main treasury asset”.
Japanese firm Metaplanet — dubbed “Asia’s MicroStrategy” — final yr switched from growing resorts into turning into a “bitcoin treasury firm” and has been rewarded with a greater than 2,000 per cent share value rise. Final month it introduced plans to boost ¥116bn ($750mn) in new shares so as to add to the 1,762 bitcoins it holds.
Others see shopping for bitcoin as a chance to navigate extra urgent points. OneMedNet, a microcap US healthcare information firm, started shopping for bitcoin final July to battle again towards what it noticed as brief sellers miserable its inventory.
“Usually the way in which you defend towards [short sellers] is rising income, which we’re very actively within the technique of doing,” mentioned Jeffrey Yu, founding father of OneMedNet. Nonetheless, bitcoin “has doubtlessly limitless upside and is one other software [to increase revenue]”, he added. The corporate’s share value has risen round 20 per cent because it started its purchases final summer season.
To boost the funds for the purchases, OneMedNet raised $4.6mn in a non-public placement.
“Bitcoin is like kryptonite for the brief sellers,” mentioned Brian Estes, chief funding officer at Off The Chain Capital, an funding supervisor which participated within the placement. “[You can] scare out the shorts with bitcoin.”
Saylor is a distinguished driver in encouraging different firms to observe his lead, even working a Bitcoin for Firms convention — and invited Mo to his New Yr’s eve social gathering in Miami.

A number of asset managers, together with Bitwise, have lodged applications with US regulators for permission to launch inventory market funds that observe firms with huge bitcoin treasury holdings.
Corporations holding the cash are additionally benefiting from a change to US accounting guidelines. The Monetary Accounting Requirements Board mentioned that bitcoin ought to be measured at honest market worth on an organization’s steadiness sheet and counted as internet earnings.
Carmaker Tesla, a longtime bitcoin holder, final month reported a $600mn mark-to-market earnings increase from the token underneath the brand new requirements.
“That mark-up flows by your earnings assertion and . . . might increase your earnings per share if it goes up,” mentioned Estes, who’s “actively knocking on doorways” to seek out different firms prepared to take investments so as to purchase bitcoin.
However making bitcoin a main treasury asset adjustments the character of the corporate, mentioned The Benchmark Firm’s Palmer. “Zombie firms” utilizing bitcoin to prop up their share costs imply “an organization’s working enterprise is successfully a facilitator of the bitcoin acquisition technique”, he mentioned.
The technique additionally depends on bitcoin retaining its worth. If it crashes, executives admit the fallout could possibly be destabilising.
“It’s undoubtedly a unstable asset,” Mo admitted. He added that holding US Treasuries is “undoubtedly safer”, however, on condition that his agency will not be utilizing debt to purchase bitcoin, “I feel that we’re structuring our treasury technique such that we are able to face up to this type of volatility.”
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