Brazilian fintech agency Meliuz has floated a plan to broaden its Bitcoin holdings and make the cryptocurrency a strategic asset on the corporate’s books.
Meliuz, which supplies cashback and monetary know-how companies, is taking the plan to make Bitcoin (BTC) the first strategic asset within the agency’s treasury to shareholders in a gathering slated for Might 6, according to a translated April 14 assertion.
The corporate mentioned its core enterprise will stay unchanged, however “the technology of money from operations is key to the technique of buying extra Bitcoin over time.”
If shareholders approve the measure, Bitcoin will be adopted because the agency’s fundamental strategic treasury asset, however it’ll additionally look to foster “the incremental technology of Bitcoin for its shareholders, whether or not via the technology of working money or via doable monetary transactions and strategic initiatives.”
Shareholders who disagree with the brand new course and held their shares earlier than April 14 can request reimbursement.
Meliuz shares bounce on Bitcoin plan
Within the buying and selling session after its new Bitcoin plan was introduced, Meliuz (CASH3) jumped over 14% from 3.28 Brazilian reals ($0.56) to three.76 Brazilian reals ($0.64) on the Brazilian Inventory Alternate, according to Google Finance.
In whole, Meliuz’s share value has spiked up over 27% within the final 5 days to three.85 Brazilian reals ($0.65).
Meliuz’s share value has risen over 27% within the final 5 days, together with a 14% spike after its new Bitcoin plan was revealed. Supply: Google Finance
Meliuz purchased Bitcoin for the primary time in March after its board of administrators accepted utilizing as much as 10% of the corporate’s money for Bitcoin, buying 45 BTC for about $4.1 million.
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The quantity of Bitcoin held on the books of publicly traded firms rose by 16.1% in the first quarter of 2025, in keeping with Bitwise. Public firms purchased round 95,431 Bitcoin over the quarter, rising the overall holdings throughout all firm’s stability sheets to round 688,000.
Meliuz was amongst 12 companies that added Bitcoin to their stability sheets for the primary time in Q1 20025, becoming a member of the likes of video-sharing platform Rumble.
Michael Saylor’s digital asset agency, Technique, has additionally continued its long-term technique of buying extra Bitcoin with its most recent April 14 purchase consisting of three,459 Bitcoin purchased for $285.5 million.
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