These Amazon sales keep coming. The latest one it's promoting is its Big Spring Sale, where discounts on select brands, like Kindle, Alexa, and Ring abound. While the deals event primarily cuts prices on Amazon-owned brands, other retailers, like Apple, know shoppers will be actively shopping during the event, and so we can expect that Apple will cut prices on its own products. In fact, it already has.
Also: Best early Amazon Spring Sale deals under $25
It's been a busy product launch season for the tech giant, and it's unveiled new lineups of AirTags, MacBooks, iPads, Apple Watches, and AirPods. This is great for shoppers, as they can get last year's models at steeper discounts.
If you've been meaning to buy a new laptop, smartwatch, earbuds, or iPad, now might be a mighty fine time to pick one up. I've collected some of my favorite Apple deals you can buy ahead of Amazon's deals event, which starts March 25.
Best early Amazon Spring Sale Apple deals
- Current price: $300 (25% off)
- Original price: $400
If you want all-day battery life, Apple's latest health features (including a Hypertension Detection feature), sleep tracking, workout monitoring, and phone-free communication, the Apple Watch Series 11 is my best recommendation. In the three-product watch lineup, the Series 11 is in between the affordable SE 3 and the Ultra 4 in both features and price. After trying all three smartwatches, I can confidently say this is the best Apple Watch for most people.
Read my review: Apple Watch Series 11
- Current price: $63 (36% off)
- Original price: $100
Track your keys, wallet, or luggage with this four-pack of AirTags. Apple recently unveiled a second-generation AirTag, so its first-generation Bluetooth tracker will see a greater discount this year.
Also: Amazon's Big Spring Sale starts March 25: Dates, details, and deals to know
- Current price: $219 (12% off)
- Original price: $250
Looking for an affordable Apple Watch for phone-free communication and workout tracking? The Apple Watch SE 3 is your best bet. While you won't get some of the more advanced features available on the Apple Watch Series 11 or Ultra 4, you're getting a capable, budget-friendly watch that will do most of what you need.
Also: I compared every Apple Watch – here's why I recommend this model the most
Best AirPods deals
- Current price: $200 (20% off)
- Original price: $250
One of Apple's best workout earbuds are technically a Beats product (Apple owns Beats). These headphones come with a stealthy fitness tracking mechanism you wouldn't expect upon first glance. They track heart rate through monitors in the earbuds. They integrate with your iPhone thanks to the H2 chip, so you can get the same software that the AirPods gets, like message notifications and gestures.
Also: The new Beats Powerbeats Pro 2 can measure your heart rate as you exercise
- Current price: $449 (18% off)
- Original price: $549
Apple just unveiled its second-generation AirPods Max, so you know what that means. It's about to be a great time to get the first-generation over-ear headphones and a substantial discount. I'm assuming that closer to the Spring Sale, the price of these headphones will drop even further, now that Apple will try to sell off its remaining first-gen inventory. At 18% off, it's still a good deal if you snagged the headphones right now.
Also: Should you buy AirPods Max? A long-awaited upgrade will entice professionals
- AirPods 4 for $128 (save $30): Don't want to spend $200 on Apple earbuds? These don't offer as great of noise cancellation or a secure fit, but they integrate easily with your phone and include the same chip as Apple's higher-end earbuds.
Best iPad deals
- Current price: $399 (20% off)
- Original price: $499
Perhaps the smallest — and cheapest — iPad you can get right now is 20% off.
- Current price: $499
- Original price: $599
Maybe an $1,800 iPad isn't your speed. A $500 iPad Air could be. This iPad Air with the M3 chip came out last year, and it could replace your hefty laptop for work tasks. ZDNET's Maria Diaz put it to the test for that exact purpose, and said “I can attest to the tablet's strong performance and capability to support a creator's workflow. The caveat is that you must be willing to compromise on the applications you use and likely set up your browser to pull up desktop versions of your most frequently visited websites.”
It would also be great as a second or third screen for portable entertainment, messaging, or note-taking.
Also: I replaced my MacBook Pro with the M3 iPad Air – and I might never go back
Best MacBook deals
- Current price: $1,000
- Original price: $1,200
Here's another deal on the MacBook Air with slightly less storage (512 GB, to be exact).
- Apple Magic Mouse: $68 (save $11): Need a new mouse? This one is slightly cheaper right now.
When is Amazon's Spring Sale?
Amazon's Big Spring Sale returns March 25-31, 2026.
How did we choose these early Amazon Spring Sale deals?
I spend lots of time writing about technology — and just as much time thinking about how much it costs and whether it's worth it to the average user. I also think most of these sales events are marginally helpful for shoppers. It is more an opportunity for big retailers to reignite interest in their own products (and sell inventory) than it is an opportunity for shoppers to get good deals. Still, good deals exist during these events, so I'll tell you about them when I see them. And if you just so happen to be in the market for one of these devices, I'll lead you in the right direction. I am not going to include a product I cannot vouch for, because I'm not interested in wasting your money.
I use established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. As someone with great familiarity with these products, I also remember the prices of these products and when they've gone historically lower or higher. This helps me determine if it's actually worth buying. If it's not, I'll tell you so.
