With the recent news that Sony is handing control of the Bravia TV brand to TCL in 2026, retailers are offering discounts to clear the way for the new models scheduled to arrive in 2027. And if you've been eyeing the Bravia 8 II as an upgrade to your living room or home theater, you can grab the 65-inch model for $1,100 off right now at Best Buy.
Also: The best Sony TVs you can buy
The 55-inch model is also on sale — for $1,000 off — but both sizes are still pricey, selling for over $1,000 (or more) with this discount.
I got to check out the Bravia 8 II in the ZDNET testing lab, and was very impressed with the picture quality. While you'll get a darker screen than other OLEDs from LG and Samsung, you'll gain the ability to fine-tune your picture settings for everything from streaming to console gaming.
Review: Sony Bravia 8 II OLED TV
You can also tweak audio settings to fully leverage both Sony's Acoustic Surface Audio+ technology and Dolby Atmos integration. With Acoustic Surface Audio+, Sony places tiny actuators behind the OLED panel to turn the entire screen into a speaker capable of object-tracking sound. This gives you a much more immersive experience without the hassle of setting up separate home audio equipment, and it delivers near-perfect audio and video syncing.
The Bravia 8 II handles everything from black-and-white Hollywood classics to triple-A gaming on the PlayStation 5 with ease, automatically switching picture and audio modes when the TV detects a console is connected and powered on, or when a supported streaming app is launched.
Also: You can buy an LG B5 OLED for 50% off at Best Buy for a limited time
The Bravia 8 II integrates VRR support for console gaming to help eliminate annoying screen tearing and stuttering that can happen when your frame rate drops. With the Google TV platform, you'll get a preloaded suite of apps like Netflix, Disney+, and HBO Max so you can start watching your favorite shows and movies right out of the box. You'll also get integrated voice controls via Google Assistant or Alexa for hands-free use of your new TV.
How I rated this deal
Sony's Bravia 8 II OLED is a premium-grade TV with a price tag to match. It's not often we see steep discounts on these models, and with Best Buy's $1,100 discount on one of the best OLED TVs on the market, you're getting an even better value. That's why I gave this deal a 4/5 Editor's rating.
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