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Apple’s new iPhone 17 lineup simply dropped, however AT&T has some aggressive affords on smartphones from different producers. Working example: Proper now, new and present clients can get a Google Pixel 10 Pro or Pixel 10 Pro XL free once you commerce in your outdated Pixel cellphone of any 12 months and any situation.
Additionally: Order the iPhone 17 at AT&T and get up to $1,100 off now – here’s how
That is proper. Even when it is damaged, AT&T will take it. Clearly, ZDNET is conscious that nothing is admittedly “free” nowadays, so let’s break down what “free” means within the context of this provider provide.
This provide will internet you as much as $1,250 off the Pixel 10 Professional XL smartphone (or as much as $1,050 off the Pixel 10 Professional), awarded over 36 month-to-month credit. The limited-time provide is obtainable in choose areas or on-line and requires the activation of a brand new line or an improve of an present line. So you may wish to try the full details at AT&T’s web site. Prospects can even pay tax on the total worth of the cellphone and an activation charge of $35 per line. So, sure, you’ll nonetheless owe AT&T cash.
ZDNET cellphone reviewer Kerry Wan examined the Pixel 10 Professional XL in August, and mentioned he was impressed with its capabilities — a lot in order that it was given a ZDNET Editors’ Selection award shortly after.
Additionally: I replaced my Samsung S25 Ultra with the Pixel 10 Pro XL for weeks – and don’t regret it
The Pixel 10 Professional collection obtained some spectacular AI upgrades, and at last, its personal model of MagSafe within the Pixelsnap magnetic charging system. Wan says the Pixel 10 Professional XL is extra refined and ergonomic than final 12 months’s Pixel 9 Professional collection, and options upgrades to the battery as nicely.
The Google Pixel 10 Professional.
Sabrina Ortiz/ZDNET
“For longtime Pixel customers eyeing an improve, each fashions are a no brainer — showcasing Google’s greatest {hardware} thus far and an Android 16 expertise that feels tastefully acquainted, delightfully playful, and genuinely helpful,” Wan says. “The Pixel 10 Professional is the way in which to go for customers preferring a extra ergonomic and comfy cellular expertise. If cellular leisure and quick charging are excessive in your precedence listing, take into account the Pixel 10 Pro XL. ”
Commerce-in particulars
The provide is legitimate with the trade-in of any Google Pixel smartphone from any 12 months, in any situation, or an eligible smartphone that has a minimal trade-in worth of $35 for as much as $1,050 off Pixel 10 Professional and as much as $1,250 off Pixel 10 Professional XL. Various eligible smartphones embody fashions from OnePlus, Apple, and Samsung, however be certain to examine your device eligibility.
The provide additionally requires an infinite voice and knowledge plan beginning at $76 per 30 days earlier than reductions, in case you’re a brand new buyer with a single line. Present clients can add to their present wi-fi plan (if eligible), which can be much less. See att.com/unlimited for present limitless plans. AT&T says the provide and necessities are topic to alter at any time and with out discover.
Searching for the subsequent greatest product? Get professional opinions and editor favorites with ZDNET Recommends.
How I rated this deal
Clearly, this deal will not be actually “free,” however slightly an inexpensive manner for purchasers to acquire the newest smartphones with out paying up entrance. Service affords like this aren’t new to the market, and customers ought to be aware of the positive print. On this case, you may need to be on an eligible plan with AT&T, have to commerce in a tool (ideally a Pixel one), and you will have to pay service and activation charges in addition to taxes on the cellphone upfront. Regardless, this AT&T provide continues to be a good way to improve your gadget forward of the vacation season, and I’ve given it a 3/5 editor’s deal ranking. It is a pretty versatile provide, however choose service plans are excluded.
When will this deal expire?
Whereas many gross sales occasions characteristic offers for a particular size of time, offers are on a limited-time foundation, making them topic to run out anytime. ZDNET stays dedicated to discovering, sharing, and updating the most effective affords that can assist you maximize your financial savings so you possibly can really feel as assured in your purchases as we really feel in our suggestions. Our ZDNET group of specialists always displays the offers we characteristic to maintain our tales up-to-date. If you happen to missed out on this deal, don’t be concerned — we’re at all times sourcing new financial savings alternatives at ZDNET.com.
How can we charge offers at ZDNET?
We intention to ship essentially the most correct recommendation that can assist you store smarter. ZDNET affords 33 years of expertise, 30 hands-on product reviewers, and 10,000 sq. ft of lab area to make sure we deliver you the most effective of tech.
In 2025, we refined our strategy to offers, growing a measurable system for sharing financial savings with readers such as you. Our editor’s deal ranking badges are affixed to most of our deal content material, making it simple to interpret our experience that can assist you make the most effective buy resolution.
On the core of this strategy is a percentage-off-based system to categorise financial savings provided on top-tech merchandise, mixed with a sliding-scale system based mostly on our group members’ experience and several other elements like frequency, model or product recognition, and extra. The outcome? Hand-crafted offers chosen particularly for ZDNET readers such as you, absolutely backed by our specialists.
Additionally: How we rate deals at ZDNET in 2025
