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Apple’s new iPhone 17 lineup simply dropped, however AT&T has some aggressive affords on smartphones from different producers. Living proof: Proper now, new and current prospects can get a Google Pixel 10 Pro or Pixel 10 Pro XL free once you commerce in your outdated Pixel telephone of any 12 months and any situation.
Additionally: Order the iPhone 17 at AT&T and get up to $1,100 off now – here’s how
That is proper. Even when it is damaged, AT&T will take it. Clearly, ZDNET is conscious that nothing is absolutely “free” nowadays, so let’s break down what “free” means within the context of this provider provide.
This provide will web you as much as $1,250 off the Pixel 10 Professional XL smartphone (or as much as $1,050 off the Pixel 10 Professional), awarded over 36 month-to-month credit. The limited-time provide is obtainable in choose areas or on-line and requires the activation of a brand new line or an improve of an current line. So you will wish to try the full details at AT&T’s web site. Prospects can even pay tax on the complete value of the telephone and an activation charge of $35 per line. So, sure, you’ll nonetheless owe AT&T cash.
ZDNET telephone reviewer Kerry Wan examined the Pixel 10 Professional XL in August, and mentioned he was impressed with its capabilities — a lot in order that it was given a ZDNET Editors’ Selection award shortly after.
Additionally: I replaced my Samsung S25 Ultra with the Pixel 10 Pro XL for weeks – and don’t regret it
The Pixel 10 Professional collection acquired some spectacular AI upgrades, and eventually, its personal model of MagSafe within the Pixelsnap magnetic charging system. Wan says the Pixel 10 Professional XL is extra refined and ergonomic than final 12 months’s Pixel 9 Professional collection, and options upgrades to the battery as properly.
The Google Pixel 10 Professional.
Sabrina Ortiz/ZDNET
“For longtime Pixel customers eyeing an improve, each fashions are a no brainer — showcasing Google’s finest {hardware} to this point and an Android 16 expertise that feels tastefully acquainted, delightfully playful, and genuinely helpful,” Wan says. “The Pixel 10 Professional is the way in which to go for customers preferring a extra ergonomic and cozy cell expertise. If cell leisure and quick charging are excessive in your precedence record, think about the Pixel 10 Pro XL. ”
Commerce-in particulars
The provide is legitimate with the trade-in of any Google Pixel smartphone from any 12 months, in any situation, or an eligible smartphone that has a minimal trade-in worth of $35 for as much as $1,050 off Pixel 10 Professional and as much as $1,250 off Pixel 10 Professional XL. Various eligible smartphones embody fashions from OnePlus, Apple, and Samsung, however be certain to examine your device eligibility.
The provide additionally requires a limiteless voice and information plan beginning at $76 per 30 days earlier than reductions, should you’re a brand new buyer with a single line. Current prospects can add to their present wi-fi plan (if eligible), which can be much less. See att.com/unlimited for present limitless plans. AT&T says the provide and necessities are topic to alter at any time and with out discover.
Searching for the subsequent finest product? Get knowledgeable evaluations and editor favorites with ZDNET Recommends.
How I rated this deal
Clearly, this deal just isn’t actually “free,” however quite an reasonably priced manner for purchasers to acquire the most recent smartphones with out paying up entrance. Provider affords like this aren’t new to the market, and shoppers needs to be aware of the high-quality print. On this case, you will need to be on an eligible plan with AT&T, must commerce in a tool (ideally a Pixel one), and you will have to pay service and activation charges in addition to taxes on the telephone upfront. Regardless, this AT&T provide continues to be a good way to improve your system forward of the vacation season, and I’ve given it a 3/5 editor’s deal score. It is a pretty versatile provide, however choose service plans are excluded.
When will this deal expire?
Whereas many gross sales occasions function offers for a selected size of time, offers are on a limited-time foundation, making them topic to run out anytime. ZDNET stays dedicated to discovering, sharing, and updating the very best affords that will help you maximize your financial savings so you may really feel as assured in your purchases as we really feel in our suggestions. Our ZDNET staff of specialists continually displays the offers we function to maintain our tales up-to-date. When you missed out on this deal, don’t fret — we’re at all times sourcing new financial savings alternatives at ZDNET.com.
How will we fee offers at ZDNET?
We goal to ship probably the most correct recommendation that will help you store smarter. ZDNET affords 33 years of expertise, 30 hands-on product reviewers, and 10,000 sq. toes of lab area to make sure we convey you the very best of tech.
In 2025, we refined our strategy to offers, growing a measurable system for sharing financial savings with readers such as you. Our editor’s deal score badges are affixed to most of our deal content material, making it simple to interpret our experience that will help you make the very best buy choice.
On the core of this strategy is a percentage-off-based system to categorise financial savings supplied on top-tech merchandise, mixed with a sliding-scale system primarily based on our staff members’ experience and a number of other components like frequency, model or product recognition, and extra. The outcome? Hand-crafted offers chosen particularly for ZDNET readers such as you, absolutely backed by our specialists.
Additionally: How we rate deals at ZDNET in 2025
