Samsung’s TM Roh at Unpacked in July 2023 in Seoul, South Korea — the final time Samsung hosted a giant launch occasion in Korea.
Jason Hiner/ZDNET
Samsung is ready to unveil three new units — a tri-fold smartphone, its Undertaking Moohan XR headset, and a pair of AI sensible glasses — at an Unpacked occasion on September 29 in South Korea, in keeping with a number of sources within the Korean media (reminiscent of NewsPim and Newsworks).
The tri-fold telephone isn’t surprising since Samsung has been speaking about all of it yr and ZDNET captured some video at Mobile World Congress in March 2025. The Undertaking Moohan headset will not be a shock both, since Samsung has been teasing it for years as a collaboration with Google and Qualcomm. Google additionally demoed Project Moohan in May at Google I/O, the place ZDNET’s Kerry Wan and Sabrina Ortiz bought the chance to attempt it and had been impressed.
Additionally: I finally tried Samsung’s XR headset, and it beats my Apple Vision Pro in meaningful ways
Samsung tri-fold telephone idea at MWC in March 2025.
Kerry Wan/ZDNET
Nevertheless, the largest shock is that Samsung can be on the verge of saying their competitor to the market-leading Meta Ray-Ban sensible glasses. This seems to be what has been codenamed “Undertaking Haean” (haean means seaside or coast in Korean) and first reported by ETNews in Korea earlier this yr. These are reported to be audio-only glasses powered by Qualcomm’s AR1 chip for AI sensible glasses, and they’d presumably run Android XR.
Additionally: I demoed this rare tri-foldable phone at MWC – it gave me glimpse at Samsung’s next big thing
This could be an unprecedented third Samsung Unpacked occasion in a single calendar yr. Nevertheless, Anshel Sag, Principal Analyst at Moor Insights & Technique thinks a 3rd occasion makes a whole lot of sense this yr.
“It is a good suggestion, primarily as a result of it permits the corporate to deal with these riskier bets and newer, extra experimental platforms with out drawing consideration away from product traces prone to have greater quantity,” stated Sag.
“Having XR units and a tri-fold in their very own occasion permits Samsung to speak extra concerning the future and never have an effect on its merchandise already transport in greater volumes, just like the Fold7 and Flip7,” he added. “It is also essential for Samsung to set the tone for Android XR and to do it proper, which implies giving it extra consideration in its personal occasion.”
Hand gestures on the Undertaking Moohan headset, demoed by ZDNET’s Kerry Wan at Google I/O in Might 2025.
Sabrina Ortiz/ZDNET
The newest report from NewsPim states that the September 29 occasion will likely be hosted in South Korea and that the XR headset will launch first in Korea on October 13. The opposite Korean sources report that the tri-fold telephone can even launch first in Korea within the coming months and that the sensible glasses will launch earlier than the tip of 2025 — however it’s unclear whether or not the glasses would launch domestically or internationally first.
Samsung has solely hosted one different Unpacked occasion in South Korea and that was its 2023 summer time foldables launch. That one took place in Seoul and I attended it for ZDNET together with different members of the worldwide press.
ZDNET reached out to Samsung for touch upon this story and can replace the article once we be taught extra.
